Dear friends of BYMS,
We want to share with you an experience that filled us with pride and deep emotion. On October 7th and 8th, a dream came true in the city of Guimarães, at Plataforma das Artes - our long-awaited POP UP, which we affectionately called HypeXperience. This event was not just about fashion but about celebration, community, passion for football, and streetwear culture. It was a weekend that will forever remain in our hearts!
BYMS is much more than just a clothing brand. It is the result of a dream and resilience. It is not easy to give up on a dream—not because one is not good at what they do, but because unexpected football injuries spoke louder. In the end, one can never give up on the passion for sports, no matter the form. That’s why each BYMS piece represents just that: a true work of art, made with organic and ethical materials, paying homage to football legends in a unique way.
During this magical weekend, we had the honor of welcoming three friendly brands that share our values and passions. Phunk, created by the amazing Sara Sampaio, who revolutionized the market with her launch of Portugal’s first hard seltzer. A true reflection of the entrepreneurial and creative spirit we admire in Sara.
HypedFam, founded by Luís Oliveira, brought some of the most exclusive sneaker editions to HypeXperience. Rare and exclusive releases, like the iconic Air Jordan 13 and Air Jordan 1, captured the hearts of sneaker lovers across Portugal.
Ownever bags are more than luxury accessories; these bags come with an impressive 135-year warranty. Ownever is a remarkable example of the talent and excellence that Portugal has to offer.
A fun note: During the BYMS HypeXperience POP UP, we gave away a limited edition of Byms Club socks, and our fans' passion was truly tangible! There were romantic moments when couples jumped together to grab a pair and brave stunts when someone climbed the wall parkour-style to snatch the last pair. These moments filled us with joy and showed us how incredible our community truly is.
Despite a few setbacks, such as the vandalism of our storefront, which was creatively designed with vintage football newspapers from the 80s—nothing stopped us! Our fans came in full force, played beer pong, listened to music, tried on accessories, and fell in love with our Endless collection. We met new friends who showed us how amazing they looked in a full BYMS outfit—and we loved every moment.
We had the joy of seeing people from ages 8 to 80 enjoying over 1,000 vintage arcade games we had available. These were not just for decoration—they were meant to be played! It was two days filled with fun, gratitude for the presence of friends, family, new acquaintances, and the incredible volunteer team that made this event possible.
Our team of friends was tireless, dedicating 48 happy hours to help us on this adventure. To them, we can only express a mega extra thank you—and a dinner at our place! We felt a bittersweet feeling as the event came to an end, but we promise to create another unforgettable HypeXperience soon—even bigger and more exciting! Don't forget to subscribe to our updates—we promise not to disappoint!
To wrap up, we want to share some unforgettable moments that gave us more than just joy—they gave us strength to continue this incredible journey.
A big hug full of pride and gratitude! See you soon ;)
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