BYMS PRIVACY POLICY

Your privacy is very important to us. We value ethics and transparency; therefore, your support and respect mean everything to us! We are committed to protecting your privacy and encourage you to periodically check this page and any updates on the Site regarding how we safeguard your information.

Inspired By Legends unipessoal Lda, owner of the BYMS brand, headquartered at Travessa do Ave 1291-A Ronfe, 4805-355 Guimarães, Portugal, with tax identification number 517913089, is the entity responsible for processing your personal data and ensures that they are handled lawfully, fairly, and transparently, in accordance with national legislation on this matter and the General Data Protection Regulation (GDPR) - EU Regulation No. 2016/679 of the European Parliament and Council of April 27, 2016.

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase on www.bymsbrand.com (the "Site").

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual pages or products you view, the websites or search terms that referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as "Device Information."

We collect Device Information using the following technologies:

  • "Cookies" are data files placed on your device or computer, typically including an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.

  • "Log files" track actions occurring on the Site and collect data, including your IP address, browser type, Internet service provider, referring/exit pages, and timestamps.

  • "Web beacons," "tags," and "pixels" are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers or your IBAN for bank transfers), email address, and phone number. We refer to this information as "Order Information."

When we talk about "Personal Information" in this Privacy Policy, we refer to both Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging shipping, and providing invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Communicate with you;

  • Screen our orders for potential risk or fraud;

  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information we collect to help us screen for potential risk and fraud (in particular, your IP address) and, more generally, to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site and to assess the success of our marketing and advertising campaigns).

BEHAVIORAL ADVERTISING

As described above, we use your Personal Information to provide targeted advertisements or marketing communications that we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising using the links below:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

POTENTIAL RECIPIENTS OF YOUR DATA

Your personal data may be shared with individuals or entities for:

  • Processing electronic payment services via debit/credit cards;

  • Processing product sales;

  • Selecting, packaging, and shipping products;

  • Resolving issues related to product sales;

  • Receiving payments for product sales;

  • Marketing campaigns involving identified partners for which you have given consent;

  • Processing product returns requested by the customer.

Additionally, your personal information may be disclosed to judicial, tax, and regulatory authorities to comply with legal obligations or by express request from these authorities.

RETENTION OF YOUR PERSONAL DATA

We retain your personal data only for as long as necessary to fulfill the purpose for which they were collected. Once the maximum retention period is reached, your personal information will be irreversibly anonymized (anonymous information may be retained) or securely destroyed.

To provide the best customer service and marketing efforts, your personal information will be kept for a maximum period of 10 years from the moment you gave consent for its collection, unless you withdraw your consent during this period.

Regarding data received from third parties, they will only be stored for as long as necessary for the purpose they were collected and will then be securely destroyed.

DATA SECURITY AND PROTECTION

We have implemented security measures to protect your personal data (including encryption and authentication tools) with internal reviews of our data collection, storage, and processing practices, as well as physical security measures to prevent unauthorized access to the systems where your personal data is stored. However, no Internet or email communication is completely secure or error-free. In particular, emails sent to or from our services may not be secure. Therefore, you should take special care in selecting the information you send via email and other digital channels. We recommend keeping the devices you use to access the website and other services updated and protected (antivirus, firewall, anti-spam filters, etc.).

CHILDREN'S PERSONAL DATA

Personal data of children under 16 years of age will not be processed, and no orders placed by them will be recognized. If we detect that we have collected data from a child under 16, we will take steps to delete this information as quickly as possible.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we detect a Do Not Track signal from your browser.

YOUR RIGHTS

If you are a European resident, you have the right to access the personal information we hold about you and to request that your personal information be corrected, updated, or deleted. If you wish to exercise this right, please contact us via email at hello@bymsbrand.com.

Additionally, if you are a European resident, we note that we process your information to fulfill contracts we may have with you (for example, if you place an order through the Site) or to pursue our legitimate business interests listed above. Furthermore, please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

CHANGES

We may update this privacy policy from time to time to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

OTHER INFORMATION

As the data subject, if your personal data is violated, you have the right to file a complaint with the supervisory authority (Comissão Nacional de Proteção de Dados, Rua de São Bento, No. 148, 3rd, 1200-821 Lisbon, Portugal - Tel: +351 213928400 - Fax: +351 213976832 - Email: geral@cnpd.pt), as well as seek legal action. This policy may be changed without prior notice. For this reason, we recommend that you review this Policy whenever you visit our Site.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at hello@bymsbrand.com or by mail using the details provided below:

BYMS Travessa do Ave 1291-A Ronfe 4805-355 Guimarães, Portugal