Dear friends of BYMS,
We want to share with you an experience that filled us with pride and a lot of emotion. On the 7th and 8th of October, a dream came true in the city of Guimarães, at Plataforma das Artes - our long-awaited POP UP, which we affectionately call HypeXperience. This event was not just about fashion, but about celebration, community, passion for football and streetwear culture. It was a weekend that will be engraved in our hearts forever!
BYMS is much more than a clothing brand. She is the result of dream and resilience. It's not easy to decide to give up on a dream, not because you're bad at what you do, but because the unexpected injuries that football can cause you are louder. In the end, you can never give up your passion for sport, whatever format it may be. That's why each BYMS piece is a representation of this: it is a true work of art, made with organic and ethical materials, paying homage to football legends in a unique way.
On this magical weekend, we had the honor of welcoming three friendly brands that share our values and passions. Phunk , created by the incredible Sara Sampaio , who revolutionized the market with her first Portuguese hard seltzer. A reflection of the entrepreneurial and creative spirit that we admire in Sara.
HypedFam , created by Luís Oliveira, brought the most exclusive sneaker editions to HypeXperience. Exclusive and rare editions, such as the iconic Air Jordan 13 and Air Jordan 1, captured the hearts of sneaker lovers in Portugal.
Ownever bags are more than just luxury accessories; These bags come with an impressive 135-year warranty. Ownever is a notable example of the talent and excellence that Portugal has to offer.
Fun note: During the BYMS HypeXperience POP UP, we gave away limited edition Byms Club socks, and the passion from our fans was literally palpable. There were romantic moments where couples jumped together to get a pair, and brave moments where someone climbed the wall parkour style to get the last pair. It filled us with joy and showed us how simply amazing our community is.
Despite some setbacks, such as the vandalization of our window created with vintage football newspapers depicting stories from the 80s - nothing stopped us! Our fans came in droves, played beer pong, listened to music, tried on accessories and loved our Endless collection. We met new friends who came to show us how amazing they looked in a full BYMS outfit - and we loved every moment.
We had the joy of seeing people aged 8 to 80 enjoying the more than 1000 vintage arcade games we had here. They weren't just decoration, they were meant to be played with. It was more than two days of fun, of gratitude for the presence of friends, family, and new friends and for the incredible volunteer staff who made this event possible.
Our team of friends was tireless, dedicating 48 happy hours to help us on this adventure. To them, we can only express a huge extra thank you, and have dinner at home! We feel a sinking heart as we see this event come to an end, but we promise that we will create another unforgettable HypeXperience soon, even bigger and more fun. Don't forget to subscribe to our news - we promise not to disappoint!
In closing, we want to share some unforgettable moments that gave us more than joy - they gave us strength to continue this incredible journey. A hug full of pride and gratitude! See you soon ;)
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